Behind the Lens with Photographer Mark Wheelwright and PR Professional Olivia

In today’s digital age, where first impressions are often made online, the significance of a solid first impression cannot be overstated. Research has shown that people form their initial opinion about someone within milliseconds of seeing their face. This finding highlights the importance of making a positive and trustworthy first impression, especially in the corporate world. One effective way to achieve this is through professional headshots.

Building Trust with Clients Through Corporate Headshots

Building trust is crucial for any successful business professional, and professional headshots can play a significant role in achieving this. When potential clients visit your website or social media profiles, a smiling and professional headshot can create an instant positive connection. It conveys a sense of warmth and approachability, making clients feel comfortable and more likely to trust your business.

Reinforcing Core Values Through Corporate Headshots

When clients associate your face with your company’s name, it is essential that the headshot reflects your core values. Selfies or cropped family photos may come across as unprofessional and can potentially cheapen the image of your business. While showcasing the human side of your company is important, it can be done while maintaining an aura of professionalism. Casual corporate headshots can be acceptable, depending on your line of work, as long as they still radiate passion and expertise.

The Versatility of Corporate Headshots

One of the added benefits of investing in custom corporate headshots is their versatility. These images can be used across various platforms and marketing materials, maximizing their impact and value. Update your professional social media profiles, such as LinkedIn, with these headshots to maintain an up-to-date and professional online presence. Encourage your employees to use the headshots as their profile photos, further promoting a consistent and professional image.

Beyond social media, corporate headshots can be utilized in designing business cards, creating billboards, and even printed flyers. By using these images across different mediums, you establish a cohesive and professional brand identity. Olivia’s headshot session at Aire St. Studio

The Initial Consultation

The session began with an initial consultation between photographer and Leeds-based studio owner Mark and client Olivia. They discussed the aims of the shoot and what Olivia wanted to convey through her headshots. Understanding the client’s goals and vision is crucial in creating headshots that align with their personal brand and professional image.

The Studio Session

The backdrop for the studio session was a neutral grey, chosen to accentuate Olivia’s features, such as her hair and eyes. With meticulous attention to detail, Mark and Olivia went through a series of different poses and angles to ensure that the perfect image was captured.

Outdoor Settings

Going outdoors, Mark and Olivia utilized various backdrops to add diversity to the headshot session. A nearby bridge framed by verdant trees provided a picturesque setting that enhanced Olivia’s outfit, which included a stunning blue blazer. Her hair, which might I add is absolutely gorgeous (!), added a touch of elegance to the outdoor shots.

The Brew Society 

Mark and Olivia had also decided to capture some shots at The Brew Society, a quaint café adjacent to the studio. The charming ambiance of the café, with its blue wallpaper and exposed brick, served as a unique backdrop, infusing the images with a friendly and approachable vibe. The interplay of natural light and the cozy setting added warmth and character to the headshots, elevating them beyond traditional studio portraits.

Wrapping Up and Post-Production

Mark and Olivia had amassed a collection of stunning images for Olivia to select from. Each image captured a distinct facet of her personality and professional identity. Mark’s expertise extended to the post-production phase, where he would meticulously apply touch-ups to ensure that the final headshots met the highest standards of quality and aesthetics.