A Day Shoot at SAGARS : Capturing the Essence of Professionalism and Authenticity

During a corporate video shoot, it is important to direct people effectively to create stock videos that are visually appealing and align with the desired narrative. Here’s why directing is crucial:

Storytelling: Directors play a vital role in shaping the story and conveying the intended message. By guiding the actors and employees involved, directors can ensure that the footage captures the essence of the story and effectively communicates the desired narrative.

Visual Consistency: Directors can maintain visual consistency by directing the positioning, movements, and expressions of the individuals in the video. This consistency is crucial when creating stock footage, as it allows the footage to seamlessly integrate with other scenes and maintain a cohesive look throughout the video.

Authenticity: Directing helps bring out the authentic performances of the individuals involved. By providing clear instructions and guidance, directors can ensure that the emotions and actions portrayed in the footage feel genuine and relatable to the viewers.

Time Efficiency: Effective directing saves time during the shoot. By providing clear directions, directors can minimize retakes and ensure that the desired shots are captured efficiently. This is particularly important when creating stock videos, as it allows for the efficient use of resources and reduces costs.

In summary, directing people during a corporate video shoot is essential for creating high-quality stock videos that effectively convey the intended message, maintain visual consistency, evoke authenticity, and optimize time efficiency.

The First Half of the Day Shoot at SAGARS

Introduction

A day shoot at Sagars, in Leeds, with photographer Mark Wheelwright from Aire Street Studio, was a day focusing on capturing stunning stock videos of members of the AAB group company. From setting up the space to directing scenarios and capturing professional headshots, Mark skillfully brought out the best in the SAGARS team. This article explores the behind-the-scenes details of this day shoot and highlights the importance of effective directing in creating high-quality stock videos.

Setting up the Space

Early in the day, Mark arrived at Sagars and began setting up the space within the office. He meticulously prepared the lighting and video camera to ensure optimal conditions for capturing the footage.

Conversing and Planning with Aire Street Studio

Mark had a conversation with Beya, a member of Aire Street Studio, to discuss the different scenarios for the stock video. They brainstormed ideas and discussed how to bring out the desired narrative from the selected members of SAGARS.

Capturing Scenarios

The first member, Dmitri, reenacted a scenario of speaking to a client, portrayed by Beya. Mark captured several takes to ensure complete coverage and authenticity. Dmitri then performed another scenario from a different angle to meet the requirements of the brief.

Professional Headshots

After the scenarios, Mark and the team moved to one side of the room to capture professional headshots of Dmitri and other members of the company. These headshots aimed to update their social image and showcase the professionalism of the company.

Varied Scenarios and Props:

The next client engaged in scenarios such as speaking to a client and using props like an iPad to take notes. Mark skillfully captured these shots, ensuring they seamlessly integrated with the overall narrative.

Authentic Interactions:

In another office setting, Beya, playing the role of a client, walked in and shook hands with another member. They engaged in a conversation before the member had his professional headshots taken. Mark captured these authentic interactions, bringing out the genuine nature of Sagars’ client relationships.

Meeting Stock Video Requirements

The shoot continued with another Sagars team member performing scenarios like working on an iPad and drinking water. Mark ensured that these shots aligned with the requirements of the stock video briefs, maintaining visual consistency and storytelling.

Lunch Break and Second Half of the Day

After a productive morning, Mark and Beya packed up and set up in a separate room for the second half of the day’s shoot. This session focused on capturing professional headshots, further enhancing the corporate image of Sagars [see next blog!].

Conclusion

A day shoot at Sagars, Leeds, with photographer Mark Wheelwright from Aire Street Studio, was a successful endeavor in capturing the essence of professionalism and authenticity. From setting up the space to directing scenarios and capturing professional headshots, Mark’s expertise and effective directing played a crucial role in creating high-quality stock videos. The shoot revitalized Sagars’ social image and provided a fresh perspective on their corporate culture.