Aire Street Journal
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The Importance of Creative Briefs in Commercial Photography
2023-12-11 17:36:00 UTC
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In the competitive world of commercial photography, it is crucial to have a clear vision and direction for every photoshoot. This is where a creative brief comes into play. A creative brief serves as the foundation for a marketing and advertising campaign, outlining the parameters and objectives of a commercial…
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SAGARS rebranding and a Successful Day-Shoot
2023-12-06 19:59:00 UTC
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Re-branding professional images for corporate companies is important as it helps to keep the company’s image fresh and relevant in the ever-changing market. It allows the company to adapt to new trends and maintain a modern image, which can attract and retain customers. Mark Wheelwright, a seasoned professional photographer based…
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The Second Half of A Successful Shoot Day At SAGARS!
2023-12-05 10:09:00 UTC
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Professional headshots are crucial for rebranding and updating the social image of a business for several reasons. Firstly, they make a solid first impression and help establish credibility and trust with potential clients or customers, which is incredibly vital in terms of maintaining the consistency of your company.
A high-quality…
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The Impact of Imposter Syndrome on Writers
2023-12-04 13:16:00 UTC
Overcoming Imposter Syndrome: A Guide for Writers
Imposter Syndrome is a common challenge faced by many writers. It manifests as self-doubt and a fear of being exposed as a fraud, despite evidence to the contrary. Even accomplished writers like Agatha Christie and Maya Angelou have admitted to experiencing these feelings.…
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A Day Shoot at SAGARS : Capturing the Essence of Professionalism and Authenticity
2023-12-03 11:04:00 UTC
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During a corporate video shoot, it is important to direct people effectively to create stock videos that are visually appealing and align with the desired narrative. Here’s why directing is crucial:
Storytelling: Directors play a vital role in shaping the story and conveying the intended message. By guiding the…
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The Power of Adobe Premiere Pro in Stock Video Editing: Creating Impactful Marketing Videos
2023-12-02 09:55:00 UTC
In today’s digital landscape, video content has become an integral part of marketing strategies. According to a study, 97.8% of internet users aged between 18 and 24 consider themselves digital video viewers. Moreover, 54% of consumers express their desire to see more video content from brands and companies they support…
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The Sound of the North Photo Shoot
2023-11-30 19:39:00 UTC
Words & Images By Maddie Armstrong
The Brudenell was alive this Thursday, echoing with the sound of various music genres such as jazz, hip-hop, and rock, thanks to all of the attendees of EMI North Presents: a showcase of Northern musical prowess. It was near me photo studio where singer…
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The Importance of Updated Headshots for Young Actors
2023-11-29 10:35:00 UTC
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The world of entertainment, as we creatives know it, is an industry that is filled with competition. Within the acting field, particularly young actors, they are constantly vying for roles that can propel their careers to new heights. One often overlooked, yet crucial aspect of their professional portfolio is to…
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Behind the Lens with Photographer Mark Wheelwright and PR Professional Olivia
2023-11-28 14:47:00 UTC
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In today’s digital age, where first impressions are often made online, the significance of a solid first impression cannot be overstated. Research has shown that people form their initial opinion about someone within milliseconds of seeing their face. This finding highlights the importance of making a positive and trustworthy first…
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The Importance of Updating Your Actors Headshots in December!
2023-11-27 20:19:00 UTC
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In the competitive world of acting, it is crucial to have compelling and up-to-date headshots that accurately represent your unique talent and personality. As we enter the new year and December is right around the corner, now is the perfect time to refresh your marketing materials and ensure that your…
